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About San Diego

Semi-tropical San Diego, with its mean temperature of 70 degrees F, Mediterranean-like white-washed stucco buildings and strong cultural influences from sunny Mexico, is as close to moving a foreign country as one could get and yet, is as American as apple pie.

The heart of this clean city lies at the foot of the harbor just minutes by cab or rental car from Lindbergh Field, where most travelers debark. Yet, modern San Diego has become much more than just a harborside city. Spanning from the North County beach areas to the South Bay cities along the Mexican border, San Diego is now the seventh largest city in the United States. While all these areas fall under the San Diego umbrella, each individual community maintains its own personality, geography and identity. Truly, in San Diego’s case, the whole is greater than the sum of its parts.

Downtown
Less than three miles from the airport is downtown proper. This thriving commercial area with its active waterfront is a bustling, colorful combination of major hotels, convention facilities, restaurants, nightclubs and shopping venues. Its focal point is Horton Plaza, an architectural masterpiece built during the mid-1970’s that holds trendy shops, lively restaurants, a theatre and even an ice rink during the holiday season. Just east of Horton Plaza is the Gaslamp District, a 16-block source of civic pride. Once slated for destruction, this area has been reclaimed by the people of San Diego thanks to the 1970s Redevelopment Plan. Where once dilapidated warehouses and run-down Victorian houses stood, and where no one dared to enter after dark, the Gaslamp District has now become the pulse of the city.

Due west of the city proper is the Embarcadero, a fun daytime location where visitors can take in leisurely views of the bay, hop aboard a harbor cruise or enjoy seafood at its finest. For shopping, visit Seaport Village, a 14-acre shopping and dining complex designed to emulate early California-style architecture.

Balboa Park
No visit to San Diego would be complete without a trip to Balboa Park. Home to the world-famous San Diego Zoo, the park is much more than a beautiful place to see exotic animals. Gardens and grounds in Balboa Park were established as a city park for the people in 1868. In preparation for hosting the Panama-California Exposition of 1915, a celebration of the opening of the Panama Canal, founding fathers, architects and master gardeners collaborated to create the fine Spanish Colonial Revival-style buildings and gardens that still grace the grounds today. Additional buildings were raised on the site in the early 1930s, this time incorporating the look and feel of the Mayan civilization and California’s early indigenous peoples. Within the confines of the park, you can enjoy scores of museums and art galleries including the Museum of Man, the San Diego Museum of Art, Timken Museum of Art and the Spreckel’s Organ Pavilion.

Old Town
For a taste of what San Diego was like in its earliest years, take in the sights and sounds of this colorful settlement, now preserved as a state historic park. Famous as the first European settlement in California, this area is also well known for its glorious year-round gardens, mouth-watering Mexican dishes, lilting Mariachi music and free-flowing margaritas. Be sure to spend a little time browsing through Bazaar del Mundo, truly a marketplace of the world. Within easy walking distance from the center of Old Town is the Presidio, a must-see while in San Diego. This structure, now an historic landmark, is where Junipero Serra established the first of the Spanish missions in California.

La Jolla
A short drive up the coast takes visitors to La Jolla (“the jewel” in Spanish), and truly a jewel it is. Despite its dense population, the people of this affluent city have somehow managed to maintain its beautiful natural setting. Cliffs along the main streets overlook the beaches and coves along the Pacific Ocean; tropical vegetation creeps and climbs across red-tiled roofs and verandas; and sunsets at La Jolla Shores are simply spectacular. Beyond breathtaking oceanfront scenery, this seaside community is home to the Birch Aquarium, which features the largest oceanographic display in the United States.

North County
Travel a few miles further north along the coastal drive to reach Del Mar, another fine beach community. Famous for its race track, founded by Bing Crosby and fellow Hollywood cronies during the 1940s, this seaside town offers as much to families as it does to racing aficionados. Beaches here are clean and family friendly. Boutiques and open-air restaurants line the main street, giving it a Riviera-like quality. Just north of this city, visitors can find the renown Carlsbad Flower Fields and the recently opened LEGOLAND California, great for those with young children in tow.

Moving inland, the city of Escondido is a quieter, more rural version of San Diego, replete with avocado and livestock ranches, vineyards and granite-strewn hillsides. The community hosts the San Diego Zoo’s 2,200-acre Wild Animal Park, an extension of the city’s world-famous zoo providing visitors a look at animals in the wild.

South Bay
Visitors would be remiss if they never traveled south from the city proper into the area referred to as the South Bay. The main city in this area is Chula Vista, home to one of San Diego’s newest music and entertainment venues, the Coors Amphitheatre. Completed in 1996, this entertainment complex provides state-of-the-art acoustics, VIP tables complete with cocktail table service, stadium seating and picnic seating on grassy knolls. Adjacent to the amphitheater, visitors (and especially their children) can cool off in the watery fun at Knott’s Soak City U.S.A.

While each district of San Diego has an original flair, the various sections blend seamlessly into a thriving, cosmopolitan city. From the North County beaches to the downtown shopping districts, San Diego’s first-class attractions consistently please tourists and locals alike.

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