The seventh largest city in the world, the dynamic capital of South Korea is a bewitching mix of ancient and modern. A cutting-edge cityscape of glass, steel and concrete skyscrapers tower over traditional wooden houses with tiled roofs and a maze of cobbled alleys in distinct, village-like districts. High-tech electronic equipment, neon signs clamoring for attention and glittering designer stores lie around the corner from night markets, ancient palaces and temples. A tributary of the Han River winds through it all, bisecting the city, cooling the hot summers and offering moments of calm away from the crowds.

Founded 600 years ago by the Joseon dynasty, Seoul has a truly Asian heart (despite American influence and modernization), which can be seen clearly in its distinctive, aromatic and healthy food, much of it vegetarian. People still visit traditional tea houses, the five elegant palaces host cultural performances, and the extensive museums and hugely successful contemporary Korean cinema with historic, cultural themes keep the ancient past alive. Although 11 million people live in this city, it’s a safe and friendly place. Its people are one of its best assets; they may be somewhat shy, but Seoulites are kind, helpful and polite.

Across the Han River the modern city is dominated by Korea’s World Trade Center, and the Coex Mall, a shopper’s delight. Even the island, Yeouido, in the middle of the Han River is densely packed with high-rise buildings; this is also the base for the Korean National Assembly, and the world’s biggest Presbyterian church.

Interspersed through the urban landscape are several lush, green parks, the most central being Namsan Park, encompassing the mountain of the same name just to the south of downtown Seoul.

Nightlife in Seoul is lively and legendary with something to suit all tastes, from a ‘booze-cruise’ through the raunchy red light district of Itaewon, or a sedate sit-down at a traditional teahouse. Eating out, too, is a feast for the senses in Seoul, with an enormous international variety to choose from, whether it is succulent steak, perfect pizza, multi-course gourmet, tasty tandoori or even perhaps classic Korean.

Although influenced by nearby Japan (Seoul is often dubbed the ‘new Tokyo’), Korea has a unique culture. Korea Sparkling, its new global tourism brand, hints at the nation’s vibrancy, concentrated in its buzzing capital, one of the economic powerhouses of Asia. And, underneath the pulsing sociability and industriousness that infuse this bustling city, is a strong Buddhist tradition that gives Seoul its soul.

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